Basic Computer Knowledge. 

Module 1: Introduction to SEO

• Topics:

  • What is SEO?

  • How Search Engines Work (Google, Bing, etc.)

  • SERPs (Search Engine Results Pages)

• Objectives:

  • Understand the importance of SEO in digital marketing

  • Recognize the difference between organic and paid results

• Activities:

  • Analyze a live Google search and identify SEO elements

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✅ Module 2: Types of SEO

• Topics:

  • On-Page SEO

  • Off-Page SEO

  • Technical SEO

• Objectives:

  • Distinguish between different types of SEO

• Activities:

  • Case study comparison between websites with and without SEO

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✅ Module 3: Keyword Research

• Topics:

  • What are Keywords?

  • Types: Short-tail vs Long-tail

  • Free Keyword Tools (Google Keyword Planner, Ubersuggest)

• Objectives:

  • Learn to find keywords students or local users are searching

• Activities:

  • Use Ubersuggest to research keywords for a sample website

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✅ Module 4: On-Page SEO

• Topics:

  • Meta Title, Meta Description

  • Header Tags (H1, H2, H3…)

  • URL Structure

  • Image Optimization (ALT text)

  • Internal Linking

• Objectives:

  • Learn how to optimize website content

• Activities:

  • Optimize a blog post for a specific keyword

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✅ Module 6: Off-Page SEO & Link Building

• Topics:

  • Backlinks: What and Why

  • White Hat vs Black Hat SEO

  • Guest Posting, Directory Submission

• Objectives:

  • Understand the importance of backlinks for authority

• Activities:

  • Find and list 5 local directories for backlink opportunities

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✅ Module 7: Local SEO & Citation Building

• Topics:

  • What is Local SEO?

  • Google Business Profile (formerly GMB)

  • NAP Consistency (Name, Address, Phone)

  • Local Citations (business listings)

  • Reviews & Reputation Management

• Objectives:

  • Help local businesses show up on Google Maps and local results

• Activities:

  • Create a sample Google Business Profile for a dummy business

  • List business on 3 citation websites (Yelp, Foursquare, Justdial)

✅ Module 9: SEO Tools and Analytics

• Topics:

  • Google Search Console

  • Google Analytics (Basic Overview)

  • Ahrefs, SEMrush (Introduction only)

• Objectives:

  • Monitor and measure SEO performance

• Activities:

  • Submit a website to Search Console

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✅ Module 10: SEO Audit & Reporting

• Topics:

  • SEO Audit Checklist

  • Common SEO Issues

  • SEO Report Format

• Objectives:

  • Learn to review a site and suggest improvements

• Activities:

  • Perform a basic audit of a sample website

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✅ Final Project

• Goal: Build a mini SEO strategy for a local business or blog

• Includes:

  • Keyword research

  • On-page optimization

  • Local citation setup

  • Technical review

  • SEO report presentation

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🎓 Duration

• Course Length: 4 to 6 weeks (flexible)

• Class Mode: Online or In-person

• Ideal For: College students, beginners, freelancers

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🛠️ Tools to Teach/Use (Free or Freemium)

• Google Search Console

• Google Keyword Planner

• Ubersuggest

• Yoast SEO (for WordPress)

• Moz Local (for citation analysis)

• Screaming Frog (Lite)

• Canva (for SEO image thumbnails)

📍 Module: Local SEO & Citation Building

🎯 Learning Objectives

By the end of this module, students will be able to:

• Understand what local SEO is and why it's important

• Explain the role of citations in local rankings

• Create consistent local business listings (citations)

• Optimize a Google Business Profile

• Identify trustworthy citation sites for different regions

🧩 Topics Covered

✅ 1. What is Local SEO?

• Definition and significance

• Difference between organic SEO and local SEO

• Examples: Google Map Pack, "near me" results

✅ 2. What is a Citation?

• A citation = business name, address, phone number (NAP) listed online

• Types:

  • Structured Citations (directories, Google Business, Yelp)

  • Unstructured Citations (blogs, news articles, social mentions)

✅ 3. Why Are Citations Important?

• Boost trust and visibility in local search

• Influence Google’s local algorithm (proximity + prominence)

• Consistency = higher local ranking

✅ 4. Google Business Profile (GBP)

• Setting up a profile

• Verifying the business

• Adding photos, hours, services, description

• Managing reviews and Q&A

✅ 5. Top Local Citation Sites (By Region)

• Global: Google Business Profile, Bing Places, Facebook Page, Apple Maps

• Pakistan (Example):

  • Pakistan Business Directory

  • JustDial.pk

  • Lookup.pk

  • OLX Business

• India/UK/US (if international students included)

✅ 6. NAP Consistency

• Exact match of Name, Address, and Phone across all platforms

• Importance of using a business email and the same logo/branding

✅ 7. Manual vs Automated Citation Building

• Manual: Control, but time-consuming

• Automated: Tools like Moz Local, BrightLocal, Yext (paid)

✅ 8. Local Citation Audit

• How to find where a business is listed

• Tools: Moz Local Check, Whitespark, BrightLocal Free Audit

✅ 9. Common Citation Mistakes

• Inconsistent NAP

• Missing verification

• Duplicate listings

• Wrong business categories

🧠 Activities & Practice

📘 Student Assignment

Assignment Title: Build a Local Citation Strategy

Task:

• Choose a local business (real or simulated)

• Research 10 high-authority local citation sources

• Prepare NAP information

• Submit 3 citations live (screenshots or listing URLs)

• Write a 1-page explanation of the importance of citations for this business

  
  

  Fee Policy 

  Student Fee Refund Policy

  At [Your Institution Name], we strive to maintain transparency and ensure a smooth process for both students and their families. Please review our fee refund policy below, which applies to all students upon admission.

  Refund Conditions

  1. Non-Refundable Fees:

     • Fees paid for admission, tuition, and any other charges are non-refundable under normal circumstances.

     • This policy applies to all fees, including but not limited to course fees, registration fees, and exam fees.

  2. Refund Eligibility:

     • Refunds will only be considered if a student withdraws from the course within one week of admission.

     • 30% of the paid fees will be refunded if the student withdraws within one week of admission.

     • After one week from the admission date, no refund will be provided under any circumstances.

  3. Refund Process:

     • Requests for a refund must be submitted in writing within one week of admission.

     • The refund will be processed within 15 business days after the request is approved, and the refund amount will be transferred to the account details provided by the student.

  4. No Refunds After One Week:

     • No refunds will be issued after the one-week period from the date of admission, regardless of the reason for withdrawal.

     • This policy is strictly enforced to ensure smooth operation and fairness to all students.

  Conclusion

  By completing the admission process, student agree to the terms of this refund policy. For further inquiries or assistance, please contact the office 

  
  

Course Outcomes: Basic SEO for Students

✅ 1. Understand Core SEO Concepts

Students will be able to:

• Define Search Engine Optimization (SEO) and its importance in digital marketing.

• Differentiate between on-page, off-page, and technical SEO.

• Explain how search engines rank websites.

✅ 2. Conduct Effective Keyword Research

Students will be able to:

• Identify relevant keywords using free tools like Google Keyword Planner and Ubersuggest.

• Select and implement short-tail and long-tail keywords for targeted optimization.

✅ 3. Optimize Website Content for Search Engines

Students will be able to:

• Apply on-page SEO techniques (meta tags, headings, URLs, internal links).

• Optimize images using alt tags and compress them for speed.

• Create SEO-friendly content with proper keyword placement.

✅ 4. Apply Technical SEO Best Practices

Students will be able to:

• Improve website performance by analyzing speed and mobile-friendliness.

• Understand and use tools like XML sitemaps and robots.txt.

• Address common technical issues that impact indexing and ranking.

✅ 5. Build Backlinks and Improve Domain Authority

Students will be able to:

• Explain the value of backlinks in off-page SEO.

• Implement basic white-hat link building strategies (guest posting, social profiles, blog commenting).

• Identify harmful backlinks and how to avoid black-hat practices.

✅ 6. Implement Local SEO and Build Citations

Students will be able to:

• Set up and optimize a Google Business Profile.

• Ensure NAP consistency across all platforms.

• List a business on trusted local citation sites.

• Explain the role of citations in local search visibility and map rankings.

✅ 7. Use SEO Tools for Monitoring and Reporting

Students will be able to:

• Navigate and use Google Search Console and Google Analytics.

• Perform basic SEO audits using free tools like Moz, BrightLocal, and PageSpeed Insights.

• Generate and interpret simple SEO performance reports.

✅ 8. Create a Basic SEO Strategy for a Local or Student Project

Students will be able to:

• Research, plan, and execute an SEO strategy for a website or blog.

• Apply learned SEO techniques to improve online visibility.

• Present findings and performance data in a structured report format.

✅ 9. Develop Critical Thinking and Problem-Solving Skills

Students will be able to:

• Diagnose SEO problems on a live or sample website.

• Make recommendations for improvement based on SEO best practices.

• Adapt strategies for changing search engine algorithms.

📘 Final Outcome

By the end of this course, students will be equipped to:

• Work as entry-level SEO assistants or freelancers

• Help local businesses grow visibility through SEO

• Use SEO skills to grow their own website, blog, or startup